Differentiating with a Branded WebTrader Experience

Challenge
The broker competed in a crowded market where most firms offered an identical MetaTrader experience.
Clients had little reason to choose them over competitors, and marketing struggled to convey unique value.

Solution
Core Peak Tech deployed a fully branded WebTrader platform with custom UI, color scheme, and logo integration.
The WebTrader connected seamlessly to the broker’s existing MT5 backend, but offered a differentiated front-end experience that worked instantly on desktop and mobile browsers.

Results
– 29% increase in new account signups within three months
– 41% increase in demo-to-live conversion compared to MetaTrader-only funnels
– Higher brand recall in client surveys (“modern look,” “easier to trade on mobile”)

“We needed to stand out, not blend in. The WebTrader gave us a fresh face in the market while keeping the execution quality of MT5. It became our main selling point.” — Head of Marketing, Client Broker